NAVIGATION
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APPROACH |  |
At La Visual, we believe selling product is only a first step. Engaging the consumer in
a long-term relationship is key in sustainable profits, not just one-time sales that burn your budget. Every creative solution we deliver seeks to establish brand affinity through relationship.
Our Relationship Model:
Dating
The giddy approach with attractive marketing collateral via multiple touch points. Whether it's a rebrand or a new brand, the goal is:
+ Engage in intensive brand strategy to build a base for marketing initiatives
+ Segment your media plan and consistently reach out with your selling proposition.
+ Fulfill your brand promise by delivering value and proposing...
The Engagement
This is when the potential customer accepts your proposition and engages with your brand. Your customer likes what they see! Now you have to prove your claims and deliver value. The marketing at this stage is communicating the value delivery and building trust.
"Here you win over the skeptics & create customers"
The Wedding
This is when you and your customer come together and the magic happens. We focus on leveraging social media channels that enable you to dialogue with your customers and find out what they love about your brand and what they don't. If you do this right, you marry the business side with the relationship.
"Here you create loyalists."
The Dialogue
This is when you realize the insight your customer has communicated to you in the wedding. There may have to be product or service changes. This is when your dialogue becomes mutually beneficial. Your brand evolves with the wants and desires of your customers. This is where you listen. retarget, then deliver new levels of engagement.
The marketing at this level has achieved two things:
+ Improve your offering to strengthen the relationship, and encourage
an upgrade or new purchase or subscription renewal.
+ Opportunity to reach out and tell your customer that you listened, and show
them how you improved.
The Anniversary
Now you repeat. It isn’t a perfect circle because each time you engage, listen, and change. But the relationship moves forward proportional to the synergy you develop with your customer base. Now you return to the courtship, retarget the strategy, and meet your customer at a new place to win them all over again!
