NAVIGATION
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FAQ'S |  |
These are the frequently asked questions. Or at least asked once. But no matter, either way, these classics made it into the FAQ
because, oh yes, they are that good. Curiosity killed the cat, but it is just making all of us better marketers. Take a nip and expand your mind.
Marketing communication (or marcom) consists of the messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, public relations, sales, sales promotion and online marketing are termed marketing communicators, marketing communication managers, or more briefly as marcom managers.
Traditionally, marketing communication practitioners focus on the creation and execution of printed marketing collateral; however, academic and professional research developed the practice to use strategic elements of branding and marketing in order to ensure consistency of message delivery throughout an organization. Many trends in business can be attributed to marketing communication; for example: the transition from customer service to customer relations, and the transition from human resources to human solutions. In branding, opportunities to contact stakeholders are called brand touchpoints (or points of contact.) Marketing communication is concerned with the general behavior of an organization and the perceptions of the organization that are promoted to stakeholders through these touchpoints.
Integrated Marketing Communication is accepted as a goal of a marketing communication strategy. (Source: Wikipedia)
Integrated Marketing Communications (IMC) is an approach to marketing communications concerned with developing relationships with customers and other stakeholders. In addition to strategic segmentation and market segmentation, IMC involves the use of demographic and psychographic profiles of stakeholders. (Source: Wikipedia)By pinpointing a budget, it means you are planning and allocating your total business budget appropriately and responsibly. If you don’t know your marketing budget, you aren’t running your business efficiently. It’s responsible business at its finest.Just as sales is an aspect of marketing (see question 11). Graphic Design is
a product of marketing. Unlike traditional design agencies, we offer more.
La Visual provides integrated marketing solutions that encourage ROI rather than piece-meal solutions that stand alone.Customers make your business. Without them, you have nothing. It used to be that companies could push consumers to buy. But in a crowded marketplace, the company must create a bond with a consumer. They might be interested to buy once. But how do you continue the relationship? You must open a dialogue to communicate and receive feedback from the consumer so that you can develop and modify your product to meet their changing needs. The dialogue should allow you to build a relationship that encourages them to buy your product because it is good and because you listened to what your customer says about your product.Product/service innovation. Good marketing can sell a good product and a bad product. However, customer relationships are built only with good product.It's "The Visual" of the horizon-of-success we give our clients when closing the loop on the marketing marriage with their customers.
We can see the future, can you? La Visual offers the complete marketing package with the goal of continuous sales. La Visual is the essential missing puzzle piece in your business strategy. We are a full-service integrated marketing communications firm ready to take your marketing to the next level. Our goal is to not only connect you to your most profitable customers, but to initiate and maintain relationships with those customers – allowing you to learn from them and adapt to the rapidly changing competitive landscape. Allowing your marketing and business response to be dynamic is crucial to maintaining your competitive advantage. Just like we encourage you to build relationships with your customers, we are here for you. We are a different kind of agency. Let’s Talk!We are a full service marketing communications firm with an emphasis on integrated branding systems. Please visit the “what we do” page for more on this.No! Many people mistakenly think that selling and marketing are the same - they are not.You might already know that the marketing process is broad and includes all of the following:
Marketing activities support sales efforts. Actually, they are usually the most significant force in stimulating sales. Oftentimes, marketing activities (like the production of marketing materials and catchy packaging) must occur before a sale can be made; they sometimes follow the sale as well, to pave the way for future sales and referrals.
Do you see the difference? The selling concept, instead of focusing on meeting consumer demand, tries to make consumer demand match the products it has produced. Whereas marketing encompasses many research and promotional activities to discover what products are wanted and make potential customers aware of them. You decide!At the heart of the sales concept is the desire to sell a product that the business has made as quickly as possible to fulfill sales volume objectives. When viewed through the marketing concept lens, however, businesses must first and foremost fulfill consumers' wants and needs. The belief is that when those wants and needs are fulfilled, a profit will be made and if done right brand name evangelists are created. And everyone knows that once you’ve succeeded in creating evangelists you are a force to be reckoned with.Orange is a word that was fashioned by wordsmiths in the 1200’s to confound the oppression of the black and white system of the time. Orange is the color of revolution. Nothing rhymes with orange because it stands alone.
- What is marketing communication?
- What is integrated marketing?
- Why do I need a marketing budget?
- What’s the difference between a design company and La Visual?
- Why should I have a dialogue with my customer?
- What else do I need besides marketing?
- What does La Visual mean?
- Why should my company hire La Visual?
- What does La Visual do?
- Is ‘sales’ the same as ‘marketing?’
- Is marketing more important than sales?
- Why shouldn’t I just be concerned with making sales?
- Why aren’t there any words that rhyme with orange?
We can see the future, can you? La Visual offers the complete marketing package with the goal of continuous sales. La Visual is the essential missing puzzle piece in your business strategy. We are a full-service integrated marketing communications firm ready to take your marketing to the next level. Our goal is to not only connect you to your most profitable customers, but to initiate and maintain relationships with those customers – allowing you to learn from them and adapt to the rapidly changing competitive landscape. Allowing your marketing and business response to be dynamic is crucial to maintaining your competitive advantage. Just like we encourage you to build relationships with your customers, we are here for you. We are a different kind of agency. Let’s Talk!We are a full service marketing communications firm with an emphasis on integrated branding systems. Please visit the “what we do” page for more on this.No! Many people mistakenly think that selling and marketing are the same - they are not.You might already know that the marketing process is broad and includes all of the following:
- Discovering-what product, service or idea customers want.
- Producing-a product with the appropriate features and quality.
- Pricing-the product/service correctly.
- Promoting-spreading the word about why customers should buy it.
- Selling-and delivering the product into the hands of the customer.
(Selling is just one piece of the entire marketing process).
Marketing activities support sales efforts. Actually, they are usually the most significant force in stimulating sales. Oftentimes, marketing activities (like the production of marketing materials and catchy packaging) must occur before a sale can be made; they sometimes follow the sale as well, to pave the way for future sales and referrals.
Do you see the difference? The selling concept, instead of focusing on meeting consumer demand, tries to make consumer demand match the products it has produced. Whereas marketing encompasses many research and promotional activities to discover what products are wanted and make potential customers aware of them. You decide!At the heart of the sales concept is the desire to sell a product that the business has made as quickly as possible to fulfill sales volume objectives. When viewed through the marketing concept lens, however, businesses must first and foremost fulfill consumers' wants and needs. The belief is that when those wants and needs are fulfilled, a profit will be made and if done right brand name evangelists are created. And everyone knows that once you’ve succeeded in creating evangelists you are a force to be reckoned with.Orange is a word that was fashioned by wordsmiths in the 1200’s to confound the oppression of the black and white system of the time. Orange is the color of revolution. Nothing rhymes with orange because it stands alone.
