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GLOSSARY |  |
Ad Copy - The printed text or spoken words in an advertisement.
Ad Specialty - A product imprinted with, or otherwise carrying, a logo or promotional message. Also called a promotional product.
Advertising Allowance - Money provided by a manufacturer to a distributor for the purpose of advertising a specific product or brand. See also,Cooperative advertising.
Advertising Budget - Money set aside by the advertiser to pay for advertising. There are a variety of methods for determining the most desirable size of an advertising budget.
Advertising Elasticity - Money set aside by the advertiser to pay for advertising. There are a variety of methods for determining the most desirable size of an advertising budget.
Advertising Plan - An outline of what goals an advertising campaign should achieve, how to accomplish those goals, and how to determine whether or not the campaign was successful in obtaining those goals.
Advertising Research - Research conducted to improve the efficacy of advertising. It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how consumers use the information in advertising. It can entail a variety of research approaches, including psychological, sociological, economic, and other perspectives.
Advertorial - An advertisement that has the appearance of a news article or editorial, in a print publication.
Affiliate - The publisher or salesperson in an associate or affiliate marketing relationship. The affiliate gives wider distribution to the affiliate merchant's products in return for compensation based on performance. The affiliate's source of distribution usually comes in the form of Web site traffic or email list subscribers.
Affiliate Directory - A categorized listing of affiliate programs.
Affiliate Marketing - Revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model.
Affiliate Network - A value-added facilitator that provides services, including aggregation, for affiliate merchants and affiliates. Affiliate networks offer tracking technology, reporting tools, payment processing, and access to a large base of affiliates. Affiliate networks offer such services as one-click application to new merchants, reporting tools, and payment aggregation to affiliates.
Agency Commission - The agency’s fee for designing and placing advertisements. Historically, this was calculated as 15 percent of the amount spent to purchase space or time in the various media used for the advertising. In recent years the commission has, in many cases, become negotiable, and may even be based on performance of the campaign’s success.
Ad Specialty - A product imprinted with, or otherwise carrying, a logo or promotional message. Also called a promotional product.
Advertising Allowance - Money provided by a manufacturer to a distributor for the purpose of advertising a specific product or brand. See also,Cooperative advertising.
Advertising Budget - Money set aside by the advertiser to pay for advertising. There are a variety of methods for determining the most desirable size of an advertising budget.
Advertising Elasticity - Money set aside by the advertiser to pay for advertising. There are a variety of methods for determining the most desirable size of an advertising budget.
Advertising Plan - An outline of what goals an advertising campaign should achieve, how to accomplish those goals, and how to determine whether or not the campaign was successful in obtaining those goals.
Advertising Research - Research conducted to improve the efficacy of advertising. It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how consumers use the information in advertising. It can entail a variety of research approaches, including psychological, sociological, economic, and other perspectives.
Advertorial - An advertisement that has the appearance of a news article or editorial, in a print publication.
Affiliate - The publisher or salesperson in an associate or affiliate marketing relationship. The affiliate gives wider distribution to the affiliate merchant's products in return for compensation based on performance. The affiliate's source of distribution usually comes in the form of Web site traffic or email list subscribers.
Affiliate Directory - A categorized listing of affiliate programs.
Affiliate Marketing - Revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model.
Affiliate Network - A value-added facilitator that provides services, including aggregation, for affiliate merchants and affiliates. Affiliate networks offer tracking technology, reporting tools, payment processing, and access to a large base of affiliates. Affiliate networks offer such services as one-click application to new merchants, reporting tools, and payment aggregation to affiliates.
Agency Commission - The agency’s fee for designing and placing advertisements. Historically, this was calculated as 15 percent of the amount spent to purchase space or time in the various media used for the advertising. In recent years the commission has, in many cases, become negotiable, and may even be based on performance of the campaign’s success.
