"All Truths are easy to understand once they are discovered; the point is to discover them."
— Galileo
In this phase we shed new light on the client's objective.
By discovering new areas for improvement, we define a more
targeted schema. The discovery phase enables us to create more
brand-centric, more robust, and more sustainable products.
1. Touch
Focus > Product Discovery & Design Audit
Our knack for building transparent client partnerships has given us a reputation for being the most approachable and accessible
agency in Los Angeles. Our workshops are specifically tailored to create a haven for clients to collaborate with our team of
strategists, designers, and developers.
2. Explore
Focus > Market Research, Customer Experience, Ethnography
In this phase we deliberate strategic vision and key-in on project objectives and goals. Traditional market research is employed
along with more action-driven ethnographic and UX research techniques on your existing product and brand offerings. Our team
monitors consumer and/or user behavioral patterns in relation to your product so that we can discover needs and patterns that will
direct us towards a more effective solution for your new product.
3. Dream
Focus > Interpret Data, Brand Illumination, Truth Lab
Our team of strategists observes and interprets the data taken from the explore phase and applies it to build an improved set of
requirements and project blueprint. In this phase we address how the product communicates the overarching brand promise and
value propositions of your organization.
4. Plan
Focus > Content Mapping & Feasibility Testing
In this phase we revisit the original brief and set it against the new feature set, approve new IA schema, conduct feasibility studies,
and map product templates and wireframes. Our management team works closely with client stakeholders to ensure the roadmap
is centralized on bottom
line objectives.
5. Prototype
Focus > Build, Play, Test
Whether it's print collateral or package design, a website interface or a mobile app. we take the intangible and make it tangible.
We build working prototypes in order to conduct cognitive walkthroughs of the product or UI. This realization of the product in a
working format allows stakeholders and focus groups to interact with and test the product's usability. During this phase we refine
and simplify the product, key-in on functional challenges and identify new areas for improvement. This process allows us to refine
the product at the halfway mark rather than after the "Create" phase has begun.
Now that product specifications have been fully defined and put
through usability testing & inspection, we create an
on-target visual solution in a more timely and efficient manner. This
alleviates more than 90% of unforeseen post-launch issues.
1. Design
Focus > Create, Research, Refine
Adjust, refine and repurpose based upon client design audit, evaluation workshops, and usability test results. Deliver final test results, user requirements, and specifications to client for approval. Move into execution of the creative.
2. Build
Focus > Architect, Construct, Develop, Apply
Develop visual compositions, GUI designs, and renderings of the graphical elements. Develop codebase for the back-end system,
and work with design team to develop the front-end UI.
3. Test
Focus > Inspect, Survey, Adjust
To ensure a robust final product, our development department conducts an in-depth survey of the entire product. The inspection
outputs a read out of all product bugs, errors, and crashes. Once the product passes the inspection, we recruit a select group from
your target demographic to participate in final usability testing.
4. Deploy
Focus > Migrate, Inspect, Test, Launch
In this phase we handover deliverables and launch campaign initiatives, migrate website to client-side servers, squash final bugs and deploy to the network.
5. Dialogue
Focus > Evolve, Discuss, Re-Target
If done right, your brand will evolve with the demands of your customers and the emergent landscape of online media. This is
where we listen, re-target, and deliver new levels of engagement to consistently innovate at every level.
