Rebranding an award-winning product and designing a completely new in-store experience. Piece of Cake!
The brand strategy is a tool we use every day. La Visual’s partnership was fundamental to the scaling and launch of our franchise model. They brought the wow factor!
FRESH INGREDIENTS: BRAND STRATEGY
Having a great product is one thing, but transforming it into a scalable branding system demanded a more strategic play; what are the company values, personality, and voice? What is the essence of the brand, and how can we express that in a meaningful and attractive way in-store at the customer level? La Visual interviewed key stakeholders, performed an exhaustive competitive analysis and orchestrated focus groups to help divine the Sweet Arleen’s brand identity; Classic, contemporary, and a cut above the competition
—just like their cupcakes.
To find and attract franchisees, Sweet Arleen’s had to do more than sell a concept — they had to sell a modular product and turnkey process to lower the barriers to entry. This was no one-off design exercise — all materials and components were designed to be sourced anywhere in the country, easily installed and ready to be operational.
1st yr Franchises