Legendary brands are icons and leaders in their industry who are recognized now, and will remain influential for years to come. Their brand promise is woven into the fabric of popular culture and stays top of mind with consumers.
Legends stand out for their exceptional customer experiences, consistency, and the strong emotional bonds they create with their audiences.
Legendary brands deliver on their promise and have embraced our rapidly changing digital-first world.
A legendary brand must be Modern, Mythical, and Measurable.
Modern brands are built for our digital-first world
They feel at home in the global economy
They embrace 2-way conversations and customer feedback
They're bold, iconic and memorable
Most of all, they stand for something bigger than themselves
Mythical brands have memorable narratives
They are shared and passed down for generations
They represent the promise to help define a new reality
Their narrative inspires us to change for the better
Mythical brands keep us thinking about what is possible
