For over twenty years, La Visual has partnered with hundreds of founders. Because brand is deeply rooted in your business's core purpose, our partnerships almost always become consultative on the strategic side of the business. Dealing with things like how to develop better brand KPIs, how to position competitively, and how to fix brand architecture, dilution and silos. Naturally, the foundation of branding is purpose, position and people, so we like to start with these three pillars.
The following is a list of questions founders have asked most frequently.
Most first-time founders are so focused on the product and legal paperwork, they don’t have the bandwidth to focus deeply on brand. But the brand will ultimately drive more sales, conversions and retention early in your startup’s lifecycle and again later during growth stage. So it’s critical to know what you stand for and why in the early-stage.
We want to give founders a head start.
Below is our cervical kit of how we’ve utilized our own tools and leveraged for successful fundraising rounds, launches and even acquisitions.
Do you pay for commercials and radio spots, do you pay influencers a grip of cash, do you hire a bunch of smart marketers, and when do you do each thing? What sequence is the right sequence? What I’ve learned after starting many businesses and enduring many failures is that there is not a proper sequence, and there is no magic wand. But there is a common thread and a fairly common sequence that is usually similar. Although it may differ a shade each time and of course some times you strike gold - I haven’t seen that much - you do need to set things up, you do need to document things, you need to plan, create operating agreements, register trademarks, integrate GA and Meta tracking pixels, you need to have a product that can be ready to test live in the real world, you need to be able to explain your unique selling proposition and pitch to investors. Even if you are bootstrapping, nobody ever really bootstraps who doesn’t have millions in the bank. So that’s why this is for first time founders. Those who have a dream. And they want to leave their jobs to fulfill that passion and offer something great to the world. We applaud you and we are in your camp. Founder to founder, that’s why we decided to put together the Official Startup Survival Kit. For first time founders. Newbs at the startup thing, not newbs at their passion.
