Marativa’s oceans-first approach guides every part of their business—from ethical sourcing to traceability technology to zero-additive processing. They offer wild-caught Mayan octopus, blue shrimp, Alaskan salmon, and more—all harvested using the most sustainable methods on Earth.
But despite the quality of their offering, the brand lacked a unified identity and clear voice. As they looked to scale across markets and audiences—from gourmet chefs to conscious consumers—they needed a brand with as much depth and integrity as the product itself.
Marativa needed a name, a story, and a system. One that could:
We began with Brand Illumination, conducting in-depth research on the seafood industry, category dynamics, audience mindsets, and evolving sustainability trends. From there, we developed a strategy that could help Marativa cut through the noise with clarity, truth, and elegance.
Our strategic naming process explored dozens of directions—from mythological to modern, descriptive to evocative. The final name, Marativa, blends the Spanish word for sea ("mar") with a lyrical suffix that evokes vitality, perspective, and movement. Unique, ownable, and culturally resonant, it anchors the brand’s voice and mission in a single word.
We articulated their brand around a central idea: Oceans First. This guiding philosophy shaped every piece of messaging, from web copy to product labels. We developed a flexible voice that could shift between educational, inspiring, and culinary-forward tones, depending on audience and context.
We crafted a modern, premium identity system that honors the sea without resorting to cliché. Typography, color, and symbol work together to signal freshness, traceability, and global quality. The guidelines ensure consistency across packaging, digital experiences, and brand touchpoints.
To support future growth, we built a scalable packaging system that balances regulatory compliance with strong shelf presence. It’s flexible across SKUs, formats, and markets—allowing Marativa to grow with clarity and cohesion.
We supported Marativa’s in-house development team with high-level UX consultation to ensure the digital experience was optimized for both performance and brand fidelity.
With a name that speaks to their mission, a story that resonates with top chefs and conscious shoppers alike, and a scalable system that supports their growth—Marativa now has the foundation to lead the next era of sustainable seafood.
“Marativa” captures the brand’s oceans-first ethos in a single, elegant word—distinctive, memorable, and rooted in purpose.
Through strategy, identity, and packaging, we helped Marativa translate their ethics into a premium food brand that competes on quality—not guilt.
Whether it’s a packaging label, a mission statement, or a product description, every brand detail now supports the same clear promise: seafood that’s better for the oceans, and for us.
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