Unsubtle: Redefining the Ghost Kitchen Experience with Urbanely Adventurous Branding
Unsubtle is redefining the landscape of ghost kitchens, introducing a concept that bridges the gap between the virtual restaurant experience and a tangible, lifestyle destination. While many in the industry have prioritized the commissary model, keeping operations behind the scenes, Unsubtle stands out by turning this approach on its head. The goal was not just to highlight the burgeoning cloud kitchen market but to craft a brand that resonates, inviting diners into a distinctive culinary journey.
Building a lifestyle brand
We wanted to create a brand with a name and essence that would transcend any single destination. Unsubtle is about being unafraid of who you are. It's a brand that people can identify with.
